(The original German article by Horizont can be found here.)

Audi, VW and BMW joined by newcomers

When it comes to social media performance, Audi was the measure of all things in June — at least on Facebook. The Ingolstadt-based premium manufacturer had the most interactions among all car brands operating a German-language Facebook page this month.

Altogether, Audi brought 133.899 reactions, shares and comments. Especially good were the contributions to the model Q8. An album about the SUV brought it to a total of over 12.000 interactions, and the promo video that Audi Deutschland uploaded on its page on June 22nd garnered more than 4.400 interactions. Audi thus underpins its status as the strongest German car brand. The ranking not only counts the likes and comments on the page, but also the reactions that are generated when someone posts the URL of the post.

In line with the brand’s claim „The Power to Surprise,“ the ranking’s somewhat surprising 2nd place automaker is Kia. However, the South Koreans also had a good opportunity in June to pull in points on Facebook: together with Hyundai, the manufacturer sponsored the World Cup in Russia. The contribution of Kia before the Germany vs. Sweden game was the second most successful photo in June with almost 20.000 interactions. Only Volkswagen, with a colorful Bulli parade, came to a higher value.

8th place Mazda almost caught Mercedes-Benz with 32.220 total social media interactions, proving that their #MeinMazda fan campaign is powered by exactly the sort of interactive, community-driven content which drives engagement (pun not intended). Will they break into the Top 5 this month?

Read the rest of the article at horizont.net!

Note: You can switch between the different content-types in the Top Posts section below. You can also click on the posts to view them.

Note: Some posts are older than the month in question, but still have enough interactions in that period to be ranked.

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