Storyclash ranks the most influential consumer electronics brands based on their social media presence on Facebook, Twitter, Instagram and YouTube. Interactions are summarized from all likes, shares, comments and reactions obtained by trending articles. Continue reading to find out who ranks at the top of this month’s Consumer Electronics ranking!

GoPro and OnePlus rise to the top

The Shenzhen-based smartphone manufacturer OnePlus climbed several ranks to 2nd place, displaying a +547% increase in total social media interactions for the month of May (4.164.269)—this is especially impressive considering the brand’s relatively new arrival on the consumer electronics scene, and undoubtedly reinforced by the recent launch of the OnePlus 6. Perhaps the most dominating performance we’ve seen in some time, however, is the social media surge that GoPro has demonstrated: with an enormous 8.811.271 total interactions, the popular American action-camera brand has vaulted to the number 1 position leaving everyone else in their dust (including last month’s leaders, PlayStation and Xbox)!

Samsung Electronics improved its ranking with May’s Top Article, a heavily engaged Facebook post about the company delivering hundreds of solar-powered lanterns to an electricity-deprived village in Cebu, Philippines. Read about this and Samsung’s #ShareTheLight initiative against energy poverty here:

Note: You can switch between the different content-types in the Top Posts section below. You can also click on the posts to view them.

About Storyclash

Storyclash is a social media monitoring tool for online media, agencies and brands that shows the distribution of content across social networks in real time. It records how often both your own contributions—and those of any number of competitors—are shared, liked and commented on. In addition, within minutes, Storyclash recognizes viral contributions around the world, enabling rapid response to trends. Thus, maximum reach and relevance in social networks can be achieved.

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