Using current Data Driven Insights, we rank the German retail sector based on their online content with the most platform interactions on Facebook, Twitter, Instagram and YouTube. Interactions are summarized from all likes, shares, comments and reactions obtained by trending articles. Read on to find out who ranks at the top of this month’s Retail Ranking Germany!
dm-drogerie markt corners the market
It should come as no surprise that dm-drogerie markt DE has taken the top spot in our April ranking, as they entered the German market the earliest compared to dm stores in other countries and thus have most of their locations in Germany by a considerable margin. With 404.792 total interactions for the month (almost 373.000 of them on Instagram), they’ve doubled the amount of interactions IKEA Deutschland pulled in.
Whoever’s running dm-drogerie markt’s social media accounts can pat themselves on the back; the content is aesthetically on point so it makes sense that their interaction totals are as high as they are. This is dm DE’s most popular post from April:
Cool Camel 🐫 – wir finden unsere neue Limited Edition #CoolCamel soooo cool😎, weshalb wir doch direkt mal 15 Sets davon verlosen🤩. Und so macht ihr mit💁🏼♀️: Kommentiert bis morgen (12.04.) um 11 Uhr mit #CoolCamel und verratet uns, wer für euch eine besonders coole😎Person ist? Ist das nicht mega cool😉! TNB👉 dm.de/cool-camel-gewinnspiel #neubeidm #limitededition #coolcamel #balea #sundance #ebelin #sindwirnichtallecool #pastel
Note: You can switch between the different content-types in the Top Posts section below. You can also click on the posts to view them.
Note: Some posts are older than the month in question, but still have enough interactions in that period to be ranked.
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