Using current Data Driven Insights, we rank the German retail sector based on their online content with the most platform interactions on Facebook, Twitter, Instagram and YouTube. Interactions are summarized from all likes, shares, comments and reactions obtained by trending articles. Read on to find out who ranks at the top of this month’s Retail Ranking Germany!

dm-drogerie markt corners the market

It should come as no surprise that dm-drogerie markt DE has taken the top spot in our April ranking, as they entered the German market the earliest compared to dm stores in other countries and thus have most of their locations in Germany by a considerable margin. With 404.792 total interactions for the month (almost 373.000 of them on Instagram), they’ve doubled the amount of interactions IKEA Deutschland pulled in.

Whoever’s running dm-drogerie markt’s social media accounts can pat themselves on the back; the content is aesthetically on point so it makes sense that their interaction totals are as high as they are. This is dm DE’s most popular post from April:

Note: You can switch between the different content-types in the Top Posts section below. You can also click on the posts to view them.

Note: Some posts are older than the month in question, but still have enough interactions in that period to be ranked.

About Storyclash

Storyclash is a social media monitoring tool for online media, agencies and brands that shows the distribution of content across social networks in real time. It shares its own contributions and those of any number of competitors are shared, liked and commented on. In addition, within minutes, Storyclash recognizes viral contributions around the world, enabling rapid response to trends. Thus, maximum reach and relevance in social networks can be achieved.

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