Storyclash ranks the most important airlines on their Social Media presence based on the online content with the most social media interactions on Facebook, Twitter, Instagram and YouTube. Interactions are summarized from all likes, shares, comments and reactions obtained by trending articles. Only passenger air carriers will be considered in this airline ranking, therefore no cargo airlines are listed.

Emirates Airlines mounts a comeback

After two consecutive months in the lead, Qatar Airways has finally relinquished its hold on the top spot in our monthly ranking. Their usurper is none other than Emirates Airlines, who frequently ranks at number one and did so again this past July, ousting Qatar by just over 309.000 social media interactions on a +63% performance increase. The rest of the Top 10 remains mostly the same, with the exception of Hawaiian Airlines introducing itself into 7th place and Delta Air into 10th.

The post that helped Emirates regain its lead was a video of fans celebrating the French victory in last month’s World Cup Final… mid-flight:

Note: You can switch between the different content-types in the Top Posts section below. You can also click on the posts to view them.

About Storyclash

Storyclash is a social media monitoring tool for online media, agencies and brands that shows the distribution of content across social networks in real time. It records how often both your own contributions—and those of any number of competitors—are shared, liked and commented on. In addition, within minutes, Storyclash recognizes viral contributions around the world, enabling rapid response to trends. Thus, maximum reach and relevance in social networks can be achieved.

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