Storyclash ranks the most important airlines on their Social Media presence based on the online content with the most social media interactions on Facebook, Twitter, Instagram and YouTube. Interactions are summarized from all likes, shares, comments and reactions obtained by trending articles. Only passenger air carriers will be considered in this airline ranking, therefore no cargo airlines are listed.

Qatar Airways still ranks 1st

Qatar Airways retain their lead in June, even with a 22% decrease in total social media interactions. Emirates had an even slower month, displaying a 26% decrease in their totals at just over 863.000 interactions, while KLM Royal Dutch Airlines found their way into the Top 3 with a notable 18% increase in interactions—giving them just enough of a boost to edge out Turkish Airlines!

Speaking of Qatar Airways, here’s their viral video which took in nearly 219.000 total social media interactions and over 4 million views on Instagram… a musical advert featuring the vocal talents of Nicole Scherzinger and the ever-popular topic of this year’s World Cup:

Note: You can switch between the different content-types in the Top Posts section below. You can also click on the posts to view them.

About Storyclash

Storyclash is a social media monitoring tool for online media, agencies and brands that shows the distribution of content across social networks in real time. It records how often both your own contributions—and those of any number of competitors—are shared, liked and commented on. In addition, within minutes, Storyclash recognizes viral contributions around the world, enabling rapid response to trends. Thus, maximum reach and relevance in social networks can be achieved.

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