Storyclash ranks the most important airlines on their Social Media presence based on the online content with the most social media interactions on Facebook, Twitter, Instagram and YouTube. Interactions are summarized from all likes, shares, comments and reactions obtained by trending articles. Only passenger air carriers will be considered in this airline ranking, therefore no cargo airlines are listed.

Qatar Airways leads the sky again

While the airline dropped to 2nd place back in April, Qatar Airways has regained air supremacy this month. Switching positions with Emirates, Qatar amassed an equally impressive number of social media interactions as their UAE competitor did one month ago, with a total of 1.563.719 in May. That marks a +139% increase, an achievement which can be traced to their infectious top post: a promotional Instagram music video themed after the current FIFA World Cup tournament! 

Meanwhile, both Singapore Airlines and Turkish Airlines ranked up in the Top 5, pushing KLM Royal Dutch Airlines down to fifth place. Interested in watching Qatar Airways‘ viral video? Look no further:

Note: You can switch between the different content-types in the Top Posts section below. You can also click on the posts to view them.

About Storyclash

Storyclash is a social media monitoring tool for online media, agencies and brands that shows the distribution of content across social networks in real time. It records how often both your own contributions—and those of any number of competitors—are shared, liked and commented on. In addition, within minutes, Storyclash recognizes viral contributions around the world, enabling rapid response to trends. Thus, maximum reach and relevance in social networks can be achieved.

Convince yourself of Storyclash Insights and watch in real time to see which pages perform best (no registration required)!

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