As the only 2 car rental brands to experience positive engagement in August, Auto Europe and Budget DE improved into the Top 5 despite a slow overall month.
Sixt Autovermietung has established itself as the car rental brand to beat, displaying their best performance over the past couple of months with over 45.000 total social media interactions.
While Avis DE was our ranking leader last time, June told a different story: at the top was Sixt Autovermietung—a newcomer who took the lead position by storm.
When it comes to social media performance, Audi was the measure of all things in our June Automotive Ranking Germany. The Ingolstadt-based premium manufacturer had the most interactions among all car brands operating a German-language Facebook page this month.
Audi Deutschland takes the top spot this month while Alfa Romeo and Opel Deutschland climb further in the ranking, keeping BMW out of the Top 5.
While Mercedes-Benz Deutschland and Audi Deutschland make regular appearances in the one and two spots, 3rd place is usually a toss up—Ford Deutschland takes that slot for April.
Volkswagen AT had a stellar month on social media, leading our DAX ranking for April and continuing that momentum by nabbing 1st place in the Austrian Automotive Ranking.
Avis Deutschland made an impressive leap into the top rank, climbing up three spots from 4th place to eclipse Hertz DE and Buchbinder Autovermietung.
BMW Austria fährt auf Social Media allen davon auf Rang 1, den größten Aufstieg schaffte indes Toyota Österreich.
Mercedes-Benz Deutschland konnte sich vor allem Dank Inststagram die Social Media Krone aufsetzen und damit Audi klar auf Distanz halten.