As the only 2 car rental brands to experience positive engagement in August, Auto Europe and Budget DE improved into the Top 5 despite a slow overall month.
Though it was a tight race between 1st and 2nd place, Germany’s new Online Marketing Ranking leader—fischerAppelt—pushed Pilot and web-netz down 1 spot each.
The top three agencies in Germany are led by Pilot, who showcased a +54% performance increase to take the number 1 position in our Online Marketing Ranking.
Kurir slipped to 3rd place, allowing Blic to rise up and sit on the social media throne with almost 1 million total interactions in the July Serbia ranking…
Sixt Autovermietung has established itself as the car rental brand to beat, displaying their best performance over the past couple of months with over 45.000 total social media interactions.
While Avis DE was our ranking leader last time, June told a different story: at the top was Sixt Autovermietung—a newcomer who took the lead position by storm.
What applies to all companies is also true for agencies: own content marketing is becoming increasingly important for customer acquisition. It’s certainly helpful and interesting to get an overview of which social media posts make the most of your interactions.
Germany’s Top 10 brands look a lot different this time around as several companies made the mighty leap into the top ranks compared to last month’s ranking.
Despite being a smaller, more localized Facebook account compared to the general Raiffeisen page, Raiffeisen Tirol pulled in a ton of social media engagement in April due to their raffle post.
Grocery chain Lidl improved upon their social media presence from last month, stabilizing their lead ahead of SPAR and INTERSPAR while Billa slips to 4th.
Klaudia has made the best of her digital popularity, edging out fellow contestants Gerda & Victoria on social media in our Germany’s Next Top Model Ranking.
fischerAppelt managed to secure 1st place in the April online marketing agencies ranking but their Hamburg neighbor—pilot—gave them a close battle.