Though it was a tight race between 1st and 2nd place, Germany’s new Online Marketing Ranking leader—fischerAppelt—pushed Pilot and web-netz down 1 spot each.
The top three agencies in Germany are led by Pilot, who showcased a +54% performance increase to take the number 1 position in our Online Marketing Ranking.
In our DE Retail Ranking supermarket EDEKA is back on its stride with 213.363 interactions, re-establishing the 3rd place position it held onto in the past.
What applies to all companies is also true for agencies: own content marketing is becoming increasingly important for customer acquisition. It’s certainly helpful and interesting to get an overview of which social media posts make the most of your interactions.
Im Mai kann die Sportmarke Adidas mit Abstand vor den E-Commerce-Playern About You und Otto das Rennen für sich entscheiden. Ausschlaggeben dafür dürfte vor allem das gesteigerte Fußball-Interesse im Monat vor dem Start der Fußball-Weltmeisterschaft in Russland sein.
Germany’s Top 10 brands look a lot different this time around as several companies made the mighty leap into the top ranks compared to last month’s ranking.
E-commerce giant Otto has confidently taken the number 1 spot thanks to its international scope of operations; Zalando & asphaltgold face off for 2nd place.
Klaudia has made the best of her digital popularity, edging out fellow contestants Gerda & Victoria on social media in our Germany’s Next Top Model Ranking.
fischerAppelt managed to secure 1st place in the April online marketing agencies ranking but their Hamburg neighbor—pilot—gave them a close battle.
Volkswagen overtook Adidas, who has slid even further down the DAX Ranking, as the top-performing social media DAX company for two back-to-back months.
It should come as no surprise that dm-drogerie markt DE has taken the top spot in our April ranking; whoever’s running their social media accounts can pat themselves on the back!
Barmer setzt sich an Spitze des Social Media Ranking deutscher Versicherungen, gefolgt von HUK-Coburg & AGILA. Allianz und Generali mit größten Aufstiegen.