Storyclash regularly publishes rankings of Social Media Trends by covering online articles with the most interactions on Facebook and Google+. Interactions are summarized as likes shares, comments and reactions that trending articles obtain.

Some Dutch online media publisher are now so well established in the social networks, that the top 3, RTL Nieuws, AD.nl and De Telegraaf didn’t change much from March to April. But, as we’ll see, the most popular social media sites vary a lot by the level of usage in different countries and demographics. So understanding these differences in popularity of different social networks is really important when targeting specific audiences. When comparing the top media publisher in social networks, it’s best to review them by interactions on their posts, not just the number of likes.

RTL Niews, AD.nl and De Telegraaf again in leading position

The list of pages in April is not surprisingly headed by RTL Nieuws and AD.nl which have both an astounding number of more than 1 million interactions. De Telegraaf with a recent decrease of 31,2 %, still holds the third place with over 964.000 interactions as well. The main success in the month of March within the top performing group, with an increase of over 6.9 percent, was achieved by Het Parool. The Page is one of the world’s largest online publications that delivers an international perspective on the latest news and lifts up in his performance 3 ranks in April. With totally 245.000 interactions, the media broadcaster makes the world a little brighter and moved up to rank 8 in April. The former holder of rank 10 in February, the Cosmopolitan, was thereby pushed up one place to rank 9.

In April, the second greatest triumph within the top 10 group was accomplished by LINDAnieuws. The form of journalism practiced there is a mixture of blog, and online news magazine. Most articles are rich in pictures and videos and so this strategy was fructifying and promptly rewarded with 3 ranks up and now obtains place 4.

The top post in april

„Pechtold en Koolmees uit solidariteit met homo’s hand in hand naar informateur“ – the post of RTL Nieuws attained unbelievable 40.000 million interactions, was shared 3.000 times and received 45.000 likes.

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